- New approaches to environmental and resource risk management at WHS (pollution, energy consumption, climate change, water shortages).
- New approaches to spacial and physical planning, regeneration and revitalization of cultural landscapes
- Innovations in architecture, restauration, interior design and visuals for heritage sites
- New technologies/ICT: revolutionizing, preserving and communicating world heritage
- New consumer/visitor research methods and techniques
- New market drivers for tourists (e.g. good brands, heritage labels, green mainstream, zero-waste)
- New products and marketing strategies for sustainable tourism at heritage sites
- Innovation management: from incremental to radical changes in tourism
- Sustainable consumption policies in heritage tourism
- New visitation models (visitor management, interpretation, diversification of routs and attractions)
- New tools and types of communicating social responsibility for WHS
- New forms of collaboration and networks for managing sustainable tourism at WHS
- Innovative use and management of cultural heritage (creative cities, creative industries